Bringing the Actuaries Brand to Life

Actuaries play a critical role in many organizations. By leading the search for solutions to the most complex challenges facing businesses and societies, we are bringing the future into focus and enabling companies to make smart decisions. To continue highlighting the important role of actuaries, it's up to each of us to make sure we are living the values of the actuarial brand and taking advantage of opportunities to favorably position ourselves and our profession.

You may ask, what is the actuarial brand? It is the distinct characteristics that set actuaries apart from other professionals. It can be best summarized by the following statements:

Actuaries enable organizations to anticipate and manage strategic responses to the 21st century's changing economic and social needs.
Actuaries are rigorously trained to manage risk, offering real-world solutions to complex and important problems.
Anchored in centuries of helping the world understand risk, actuaries are well positioned to assume broader risk management and leadership roles.

So how can you help to bring these statements to life? We've created the Living the Brand materials to help you do just that. The materials include an overview of scenarios that you may come across in your daily interactions, and gives tips about how you can speak to value of the profession in these encounters. Additionally, in order to help you to advance the visibility of yourself and the profession, we've created a checklist for success outlining steps you can take throughout to raise your profile and support your professional success.

We hope that you'll find these materials helpful as you develop and continue in your career as an actuary.

Timeline--Our History: How Actuaries Have Turned Risk into Opportunity

Have you ever wondered how actuaries became the leading risk experts? Learn more about the events that have made the profession what it is today. This interactive timeline, created by North American actuarial organizations celebrates specific milestones from the actuarial profession and highlights the connection between the significant business and societal impacts made by actuaries and the ways that actuaries have shaped business, political and societal trends throughout time.

Scenario Planning

Have you ever been in a professional conversation with a peer or run into a C-suite member and wish that you knew the best way to explain your role as an actuary? Scenario Planning outlines a variety of situations where those questions may come up, and prepares you with responses that highlight your skills, your position and your profession. You can adjust the answers to make them your own, or use them as is, the most important thing is, you'll be prepared. More

A Checklist for Success

Regardless of whether you're a new actuary or a seasoned professional, you can make a difference in how all actuaries are viewed-- including yourself. This checklist outlines steps you can take throughout the course of your career to better position yourself, and the profession, for success. More