Taglines tell stakeholders how to feel about a brand. Our tagline serves to illuminate a single, dynamic and relevant image of the profession. The new tagline – Risk is Opportunity. – accomplishes that. With three words, it is asserted that risk is not a negative concept. The period at the end of the tagline is purposeful, displaying an insider’s belief as a non-negotiable fact. The tagline works as a lead-in to describe actuaries’ value-added role because risk is a kind of capital. It can be inferred that actuaries are best equipped to turn that capital into a successful enterprise. For external audiences, this simple statement can be used to champion actuaries’ stepping into new roles because of their heritage in helping the world understand risk.

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Day in and day out, actuaries bring the future into focus. As we enable our employers and clients to look ahead, it is also important to acknowledge our profession’s vibrant history—rooted in centuries of helping the world understand risk. This calendar celebrates both our origins and our growth and serves as a daily reminder of who we are, where we came from and where we are going.

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Do you have a thirst to promote the brand? Customize these water bottle labels with your company’s logo and they will be a hit at any event!

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Why not bring the brand to your own desktop? Create a little buzz by downloading your own actuary brand desktop wallpaper.

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